ADHD Knowledge Customer Privacy Notice

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This privacy notice tells you what to expect us to do with your personal information. 

Email: support@adhdknowledge.com

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details
• Purchase or account history
• Payment details (including card or bank information for transfers and direct debits)
• Website user information (including user journeys and cookie tracking)

We collect or use the following information for service updates or marketing purposes:

• Names and contact details
• Marketing preferences
• Purchase or viewing history
• Website and app user journey information

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for collecting or using personal information to provide services and goods are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

•  Directly from you 

How long we keep information

We only keep personal data for as long as necessary for the purposes for which it was collected. Our retention periods are guided by business need, relevant legal obligations, and best practice recommendations (such as those from the National Archives).

We review the data we hold at regular intervals and securely delete or anonymise information that is no longer required. Our current retention schedule is:

Data Type - Purpose - Retention Period - What Happens After

• Contact details (customers) - To manage accounts and deliver services - Up to 6 years after last interaction - Deleted or anonymised
• Purchase/account history - Financial records and customer service - 6 years (legal/accounting requirement) - Archived for audit, then securely deleted
• Payment details (non-recurring) - Transaction processing - Immediately after processing - Not retained
• Email marketing preferences - To manage consent - Until withdrawal of consent - Deleted upon request
• Website usage data (e.g. cookies) - Analytics and website performance - 14 months - Anonymised or deleted

We assign responsibility for maintaining and reviewing this schedule to our Data Protection Lead. If a change in business practice or legal requirement arises, the retention periods are reviewed accordingly.

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

01/07/2025